Existentialism

What did Marshall McLuhan mean when he said ‘The medium is the message’?

It's the phrase all communication people love to quote - The Medium is the Message. But do you really know what McLuhan meant when he said this? In reality, his meaning was quite existential and incredibly fascinating, as explored below. McLuhan described technology as theΒ 'inner trip'; the new Orientalism of the Western world. He saw… Continue reading What did Marshall McLuhan mean when he said ‘The medium is the message’?